e.l.f. Cosmetics welcomes Kuromi to Glow Up!
e.l.f. Cosmetics announced a Glow Up! Roblox collaboration featuring Kuromi, described as her first collaboration outside Sanrio's universe.
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e.l.f. Cosmetics announced a Glow Up! Roblox collaboration featuring Kuromi, described as her first collaboration outside Sanrio's universe.
e.l.f. Cosmetics collaborated with Sanrio to bring Kuromi into e.l.f.’s Glow Up! beauty experience on Roblox, with a dedicated lobby, themed looks, and limited-edition in-game items. eGEN helped develop the experience.
e.l.f. Cosmetics and skincare brand Bubble created a limited-edition collection combining Bubble skincare with e.l.f. makeup, including Drop ’N Dunk Bronzing Drops & Hydrating Moisturizer.
e.l.f. Cosmetics describes its 2026 partnership with H&M as a fragrance collaboration translating e.l.f. product franchises into perfumes and related accessories.
Bubble Skincare and e.l.f. Cosmetics co-created Camo Slide, a limited-edition blush serum combining e.l.f. shades with Bubble’s Water Slide Hydration Boosting Serum. It is available in three shades.

e.l.f. Cosmetics and BUBBLE co-created a limited-edition dual-chamber skincare and makeup product combining BUBBLE’s Slam Dunk Moisturizer with e.l.f.’s Bronzing Drops.

e.l.f. Cosmetics and BUBBLE combined e.l.f. Bronzing Drops with BUBBLE’s Slam Dunk Moisturizer in a limited-edition dual-chamber skincare product.

e.l.f. Cosmetics and BUBBLE combined e.l.f. Bronzing Drops with BUBBLE’s Slam Dunk Hydrating Moisturizer in a limited-edition dual-chamber product.

International Dance League × e.l.f. Cosmetics: Founding Partner

A limited-edition skincare-makeup hybrid combining e.l.f. SKIN Bronzing Drops with Bubble’s Slam Dunk Hydrating Moisturizer in a dual-chamber package.

Bubble and e.l.f. co-created a limited-edition dual-chamber product combining Bubble’s Slam Dunk Moisturizer with e.l.f. Bronzing Drops.
e.l.f. expanded its partnership with the National Women’s Soccer League as its official makeup and skincare partner and presenting partner of the NWSL Challenge Cup through 2027.
e.l.f. and Bubble co-created skincare-makeup hybrids including bronzing drops with moisturizer, a tinted lip serum and a hydrating blush serum.

e.l.f. partnered with RED Driver Training on the “Grip, Set, Go” initiative, offering thousands of driving lessons to UK learners.

e.l.f. Cosmetics and H&M created a limited-edition three-fragrance collection inspired by e.l.f. franchises including Power Grip, Halo Glow and Camo, with complementary accessories and a global retail launch.

e.l.f. partnered with SURVIVOR for entertainment-led vignettes around the live SURVIVOR 50 finale, paired with a limited-edition product drop.

e.l.f. Cosmetics, e.l.f. SKIN and Bubble joined forces on three limited-edition skincare-makeup hybrid products based on community-loved products from both brands.
e.l.f. Cosmetics x American Eagle Beauty Is in Your Jeans Vault
e.l.f. Cosmetics x Chipotle Eyeshadow Palette
e.l.f. Cosmetics x Liquid Death Lip Embalms
e.l.f. x Chipotle Eyeshadow Palette
e.l.f. x Liquid Death Lip Embalms

e.l.f. eyes.lips.fairgrounds. at the Minnesota State Fair