e.l.f. Cosmetics partners with H&M to enter fragrance

THE COLLABORATION

What to know
and where to go.

e.l.f. Cosmetics describes its 2026 partnership with H&M as a fragrance collaboration translating e.l.f. product franchises into perfumes and related accessories.

Current status

Official collaboration

Timing and availability

See purchase source: https://www2.hm.com/en_us/beauty/shop-by-product/fragrance.html

Place

International, International