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THE CHINWAGY BUZZ

e.l.f. Cosmetics Welcomes Kuromi™ to Glow Up! for Her First-Ever Roblox Collaboration Outside Sanrio®’s Universe

e.l.f. Cosmetics×Sanrio®×Kuromi™×eGEN

THE COLLABORATION

What to know
and where to go.

e.l.f. Cosmetics collaborated with Sanrio to bring Kuromi into e.l.f.’s Glow Up! beauty experience on Roblox, with a dedicated lobby, themed looks, and limited-edition in-game items. eGEN helped develop the experience.

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