THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
SeroVital expanded from beauty and wellness into oral care with toothpaste, tooth polish and gum serum, launching the line exclusively online with retail partner Ulta Beauty.
The Louvre lists exclusive museum collections imagined with named creators and fashion or design houses inspired by its masterpieces, history and architecture.
The Louvre presents a portfolio of brand collaborations in which designers and fashion houses create exclusive collections inspired by the museum’s masterpieces, history and architecture.
Smeg presented the Porsche x Smeg line at Eurocucina 2026, a collaboration inspired by Porsche’s sporting heritage and Smeg’s Italian design tradition. The line includes limited and special-finish appliances.
A chef-led workshop explores sushi fundamentals from seasoned rice to finished rolls inside the hotel's demonstration kitchen.
The final Behind the Line session focuses on steak technique before participants sit down together for the meal they prepared.
A demonstration kitchen invites guests behind the line for chef-led cooking and family-style dining experiences.
Five Roman-numeral eyewear silhouettes meet the lines of a vintage Cadillac in a playful automotive trunk-sale presentation.