THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
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BRAND COLLABORATIONS
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Bandai Namco announced the worldwide launch of Hello Kitty Party Land, described as the debut title from Sanrio Games and featuring Sanrio characters, on Nintendo Switch systems.
e.l.f. Cosmetics announced a Glow Up! Roblox collaboration featuring Kuromi, described as her first collaboration outside Sanrio's universe.
e.l.f. Cosmetics collaborated with Sanrio to bring Kuromi into e.l.f.’s Glow Up! beauty experience on Roblox, with a dedicated lobby, themed looks, and limited-edition in-game items. eGEN helped develop the experience.
Formula 1’s Las Vegas Grand Prix will open the F1 HUB at The Venetian Resort Las Vegas with new and returning merchandise collaborations spanning fashion, jewelry, art, sports and entertainment. The official announcement names Etai LA, Greg Yuna, Off Season, Disney, BAPE®, the Vegas Golden Knights, The Wild Collective and Sanrio’s Hello Kitty® and Friends.
Sanrio and Universal Parks & Resorts announced a partnership to develop Hello Kitty interactive retail experiences at Universal Orlando Resort and later Universal Studios Hollywood, including park-exclusive co-branded products.
The official LG Beauty destination for The Crème Shop lists Miffy and Sanrio as exclusive collaboration collections and shows current Miffy and Hello Kitty products.
Jazwares and Sanrio GmbH expanded their partnership to bring Hello Kitty and Friends plush, figures, playsets, vehicles and seasonal products to Europe, the Middle East and Africa.
Macy’s announced a limited-edition keepsake collection and branded collaborations with 25 named partners as part of the lead-up to the 100th Macy’s Thanksgiving Day Parade.
POP MART’s official catalogue lists multiple current licensed and co-branded collectible products, including THE MONSTERS with Hello Kitty and Friends and FIFA, Hirono with Snoopy, and DIMOO WORLD with Disney.
Sanrio supports LPGA-related activities connecting its characters and values with golf, including fan events and support for younger generations.
Universal Studios Japan’s 25th-anniversary autumn event includes licensed character food, merchandise, a HamiKuma-themed carnival game, and a limited-time Super Nintendo World Yoshi meet-and-greet.
Sanrio and the LPGA connect Sanrio characters and values with golf through fan initiatives, youth support and digital storytelling.
Sanrio sponsors a J-WAVE radio program hosted from a fictional café setting and featuring guest conversations.
The Crème Shop's current LG Beauty brand page presents Miffy and Sanrio under its exclusive collaborations offering.
Sanrio presents a youth baseball clinic in which its characters appear and help deliver the program.
Sanrio’s sponsorship program supports named athletes across multiple sports, including Miu Hirano, Miwa Harimoto, Momoka Muraoka, Mao Shimada and Yui Kawamoto.
Sanrio is a special sponsor of several Mynavi Next Heroine Golf Tour matches, with character appearances and activities supporting young golfers.
Sanrio supports children's baseball clinics organized by the Matsui 55 Baseball Foundation.
Sanrio supports the foundation's international children's baseball exchange program and tournament.
Sanrio sponsors the SMILEY SMILE program broadcast on J-WAVE.
Sanrio supports women baseball players and promotes opportunities for children through the federation.
Sanrio and the LPGA connect Sanrio characters and values with golf through events, youth support and digital storytelling.
Sanrio sponsors selected Next Heroine Golf Tour matches promoted as the Sanrio Smile Golf Tournament, including character appearances and activities.
Sanrio supports the growth of Mölkky as the Japan Mölkky Association’s top sponsor.