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F1 HUB Presented by American Express to feature new merchandise collaborations in Las Vegas

Formula 1’s Las Vegas Grand Prix will open the F1 HUB at The Venetian Resort Las Vegas with new and returning merchandise collaborations spanning fashion, jewelry, art, sports and entertainment. The official announcement names Etai LA, Greg Yuna, Off Season, Disney, BAPE®, the Vegas Golden Knights, The Wild Collective and Sanrio’s Hello Kitty® and Friends.

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WhenNovember 7, 2026
WhereLas VegasLas Vegas, United States
FormatSports collaborationBrand collaboration
SourceAnnouncementExperience information
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The collaboration brief

Formula 1 meets American Express meets Etai LA meets Felipe Pantone meets Greg Yuna meets Off Season meets Disney meets BAPE® meets Vegas Golden Knights meets The Wild Collective meets Sanrio / Hello Kitty® and Friends

Formula 1’s Las Vegas Grand Prix will open the F1 HUB at The Venetian Resort Las Vegas with new and returning merchandise collaborations spanning fashion, jewelry, art, sports and entertainment. The official announcement names Etai LA, Greg Yuna, Off Season, Disney, BAPE®, the Vegas Golden Knights, The Wild Collective and Sanrio’s Hello Kitty® and Friends.

Check the official source for current dates, reservations and access before you go.

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