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Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
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Qantas describes its ongoing partnership with Australian Red Cross, including flying volunteers, supporting recruitment through airport and digital advertising, creating Trauma Teddies with volunteers and delivering gifts to children affected by floods.
R+Co and longtime R+Co Collective Member Ashley Streicher expanded their SUN CATCHER capsule collection with a new Power C Styling Butter.
ASTR the Label collaborated with celebrity styling duo Danielle & Alix on a curated selection of occasionwear, outerwear and coordinated sets.
adidas announced its first collaborative collection with JENNIE and described her as moving from ambassador to creative collaborator and co-designer. ([news.adidas.com](https://news.adidas.com/home-of-innovation/originals/adidas-originals-by-jennie--the-first-collaboration-with-global-icon-jennie-unveiled/s/22b50af4-2b86-4722-bd7e-114b67949b58?utm_source=openai))
Visa announced new partnerships with seven pro-football teams, renewed long-term relationships with five teams and identified two current team partnerships, creating game-day, community, athlete, creator and commerce activations.
Riot Games welcomed KICK as a global streaming-platform partner. Beginning with MSI 2026, KICK carries live broadcasts for global and regional LoL Esports events outside China and Korea, alongside creator and co-streaming opportunities.
Lavazza’s partnership with Juventus includes official-team marketing, Lavazza coffee consumption across Allianz Stadium bars and hospitality rooms, coffee stations, machines in Sky boxes and provision of coffee at J Hotel. Lavazza also identifies itself as Prestige Sponsor and coffee brand sponsor of the Rolex Shanghai Masters.
TAG Heuer and TaylorMade Golf introduced a co-created Connected Calibre E5 watch, a Spider ZT × TAG Heuer putter and co-branded accessories, combining luxury watchmaking with golf equipment and performance technology.
The New York Choreographic Institute paired choreographer Miro Magloire with composer and conductor Christian-Frédéric Bloquert to create Memory, Forgot.
SteelSeries announced its fifth consecutive year as the official peripheral partner of The International Dota 2 Championships and its fourth consecutive year as official sponsor of The International Dota 2 Cosplay Competition. The partnership includes player peripherals, caster-setup integration and event activations.
Nescafé announced a global partnership with Zach King, naming him the brand’s first-ever global influencer and connecting coffee marketing with digital storytelling.
Moët Hennessy created CRAVAN through a collaboration with historian, restaurateur and cocktail expert Franck Audoux. The venue includes three cocktail bars and a bookstore operated in partnership with Rizzoli.
New Balance became the Big Bash’s apparel supplier and collaborated with Cricket Australia, Big Bash clubs and Belgravia Apparel to design and launch new playing kits for the BBL and WBBL.
Clover became Washington Freedom’s Official Partner, Kit Sponsor and Official Point-of-Sale Partner, with branding across playing kits and Freedom matches. The agreement was described as multi-year and continuing beyond the 2025 season.
R&G renewed its commercial relationship with MotoAmerica as the 2026 Official Protection Partner and continues supporting Supersport rider Tyler Scott through Team Hammer’s D3O M4 ECSTAR entry.
The Vancouver Warriors entered a multi-year sponsorship agreement with Seaspan ULC. Seaspan became the team’s official home jersey partner and community partner for the Stick to School program, with a co-branded employee shuttle also included.
Beringer offers Napa Narrative, a full-day tasting journey connecting three Napa wineries in one itinerary, beginning at Beringer and continuing to Frank Family Vineyards and Sterling Vineyards.
Carrefour signed a Sustainable Linked Business Plan and partnership with Coca-Cola's bottlers to reduce carbon emissions and packaging, initially across France, Romania and Brazil.
Reckitt’s supplied newsroom page states that Reckitt extended its partnership with WWF until 2027, with joint water and community-impact goals.
The Manner features Costa Brazil products and offers guests a concierge shopping experience and an exclusive gift with purchase.
Boeing announced an investment in Archer and a collaboration concerning an end-to-end physical AI platform for aerospace and defense. The associated subsidiary acquisition is not treated as the collaboration itself.
GSK and the University of Oxford launched an immuno-prevention programme to advance novel cancer research, alongside an established research agreement and five-year collaboration to establish the Oxford-GSK Institute of Molecular and Computational Medicine.
Under Armour and Coach RAC launched a footwear, apparel and accessories capsule.
ShowSeeker announced a partnership with Comscore to bring person-level data to its Pilot platform and advance local TV campaign precision.
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