Lavazza’s sports partnerships deliver official coffee sponsorship and stadium hospitality experiences

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Lavazza’s partnership with Juventus includes official-team marketing, Lavazza coffee consumption across Allianz Stadium bars and hospitality rooms, coffee stations, machines in Sky boxes and provision of coffee at J Hotel. Lavazza also identifies itself as Prestige Sponsor and coffee brand sponsor of the Rolex Shanghai Masters.

Current status

Official collaboration

Reported timing and availability

The published source describes the collaboration; timing details remain under review.

Place

Turin, Italy

Source checked

October 10, 2026