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Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
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Where it lives.
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THE LIVE COLLABORATION WIRE
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JBL became Sound Partner of the Valencia Half Marathon and Marathon 2026. The audio brand will provide major entertainment at the half-marathon start, including a DJ and giant screen, and establish cheer zones at both races.
MotoAmerica, Samsung TV Plus and V10 Entertainment announced a multi-year streaming partnership covering all MotoAmerica classes, including King of the Baggers, through MotoAmericaTV.
MotoAmerica, Samsung TV Plus and V10 Entertainment announced a multi-year streaming partnership covering all MotoAmerica classes, including the Superbike class and the wider series programming distributed through MotoAmericaTV.
The Langham Chicago will present a Nutcracker-themed afternoon tea in partnership with The Joffrey Ballet, including live musical entertainment and appearances by dancers from the Grainger Academy of The Joffrey Ballet.
Shure and Zoom introduced IntelliMix Room Kits and the IntelliMix Foundation System to support Zoom Rooms in workplace and higher-education environments.
Sonic the Hedgehog and Round1 USA are launching a nationwide collaboration featuring exclusive game cards, arcade giveaways, stationery and blanket prizes, plus related food and entertainment offers.
Sphere Entertainment and Delta Air Lines entered a multi-faceted partnership making Delta the official airline of Sphere and creating the venue’s first branded hospitality space, the Delta SKY360° Club.
Bona Furtuna documents partnerships with One Tree Planted for tree planting and biodiversity, and with Slow Food in the Tetons for community education, workshops, camps and cooking classes.
Rakuten will become a Team Partner of Scuderia Ferrari HP in telecommunications and e-commerce under a multi-year global partnership beginning January 1, 2027. The agreement includes branding on Ferrari race cars, driver apparel and team environments, plus planned technology and e-commerce initiatives.
Rogers Communications announced a further 10-year extension of its partnership with OEG Sports & Entertainment, keeping Rogers Place associated with the Edmonton Oilers through 2036. The activation includes more than 1,500 Oilers tickets for Rogers customers during the 2026–27 season.
VITURE identifies a collaboration involving the Le Cong Lab at Stanford University and the Mengdi Wang Lab at Princeton University to enable AI-assisted workflows in research environments.
The official ba&sh news listing describes a VEJA and ba&sh co-creation that reworks the Alveomesh sneaker model, combining VEJA’s footwear expertise with ba&sh’s style and environmental positioning.
Kering’s official DoDo profile states that DoDo has a longstanding collaboration and pioneering partnership with WWF connected to environmental protection and biodiversity projects.
The NLL announced the Ottawa Black Bears franchise in partnership with GF Sports and Entertainment and Senators Sports & Entertainment, with home games at Canadian Tire Centre.
Varley partnered with Fairly Made on a project to measure and score product environmental and social impact and improve supply-chain transparency.
Stance created two sock styles featuring Top Dawg Entertainment branding and signatures from the label's members.
SES Creative said at Spielwarenmesse that it was developing new product concepts in collaboration with Bluey, Paw Patrol and Hello Kitty, with previews shown at its stand.
Hamilton announced a new collaboration with Call of Duty®: Modern Warfare® 4, extending the watchmaker’s entertainment partnership into an interactive storytelling property.
Havaianas teamed up with 20th Century Studios around The Devil Wears Prada 2, introducing the Puffed Family silhouette through a fashion-and-entertainment activation.
Casio presents special watches featuring PAC-MAN, the video-game property of Bandai Namco Entertainment Inc., celebrating the 50th anniversary of Casio watches and PAC-MAN's 45th anniversary in 2025.
Celluma's partner page names SkinMed Solutions as a main partner and says Curelab in Charlottenlund uses a range of Celluma treatments.
China Eastern and SMG signed a cooperation framework covering member-benefit integration, joint promotion, customer development, the “乘东航 看东方” cultural-tourism IP, onboard content and broader aviation–entertainment cooperation.
AMB Sports and Entertainment announced a multi-year partnership with Atlanta-area Chick-fil-A restaurants. The agreement makes Chick-fil-A the official chicken sandwich of the Atlanta Falcons, Atlanta United, and Mercedes-Benz Stadium, with Chick-fil-A also serving as the exclusive chicken quick-service restaurant partner.
Mushie’s official collaboration page lists a Bluey x Mushie collection designed around the Bluey entertainment property.
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