Scuderia Ferrari HP × Rakuten global partnership

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Rakuten will become a Team Partner of Scuderia Ferrari HP in telecommunications and e-commerce under a multi-year global partnership beginning January 1, 2027. The agreement includes branding on Ferrari race cars, driver apparel and team environments, plus planned technology and e-commerce initiatives.

Current status

Coming soon

Reported timing and availability

Started 2027-01-01; the official source does not state an end date.

Place

Tokyo, Japan

Source checked

October 16, 2026