China Eastern and Shanghai Media Group sign cooperation framework for integrated culture, commerce, tourism, sports and exhibitions ecosystem

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

China Eastern and SMG signed a cooperation framework covering member-benefit integration, joint promotion, customer development, the “乘东航 看东方” cultural-tourism IP, onboard content and broader aviation–entertainment cooperation.

Current status

Official collaboration

Reported timing and availability

The published source describes the collaboration; timing details remain under review.

Place

Shanghai, China

Source checked

October 15, 2026