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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

Smirnoff activation as part of Diageo’s FIFA World Cup 2026 partnership

Smirnoff×FIFA World Cup 2026×Diageo×National Football League×Mothers Against Drunk Driving×Uber

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Smirnoff is one of Diageo’s brands included in the FIFA World Cup 2026 activation programme, covering on-the-ground activations, limited-edition bottles and retail activity across the tournament’s 16 host cities.

Current status
Official collaboration
Known availability
The official source confirms the collaboration; timing details remain under review.
Place
International, United States; Canada; Mexico
Source checked
September 15, 2026

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