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Smirnoff
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Latest Smirnoff collaborations
Smirnoff activation as part of Diageo’s FIFA World Cup 2026 partnership
Smirnoff is one of Diageo’s brands included in the FIFA World Cup 2026 activation programme, covering on-the-ground activations, limited-edition bottles and retail activity across the tournament’s 16 host cities.
Official collaboration · Global02 · Sep 11, 2026Smirnoff and Troye Sivan multi-year partnership
Smirnoff appointed Troye Sivan as Chief Vibes Officer in a multi-year partnership, including WorldPride activity in Washington, D.C., Club Rush afterparties in Australia and a Los Angeles briefcase drop.
Official collaboration · Global03 · Sep 5, 2026Smirnoff collaborates with Aleali May at the NFL Draft
Smirnoff collaborated with NFL-licensed fashion designer Aleali May at the NFL Draft, connecting sports, fashion and culture.
Official collaboration · Green BayFor Smirnoff teams & agencies
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