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Diageo
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Latest Diageo collaborations
Diageo and Washington Spirit renew purpose-driven partnership for a second year
Diageo and Washington Spirit renewed their partnership for a second year, focused on women’s athletics, safer celebrations, community impact, sustainability and fan opportunities in the Washington, D.C. region.
Official collaboration · Washington, D.C.02 · Sep 15, 2026Diageo becomes Official Spirits Supporter of FIFA World Cup 2026 with multi-brand activations
Diageo describes its Official Spirits Supporter relationship with FIFA World Cup 2026 and planned activations across five brands, including limited-edition bottles, retail programs, campaigns and on-the-ground experiences across the 16 host cities. The story also identifies Casamigos as an Official Tequila Supporter and details brand-specific tournament activity.
Official collaboration · Global03 · Sep 15, 2026Johnnie Walker activation as part of Diageo’s FIFA World Cup 2026 partnership
Johnnie Walker is one of five Diageo brands being activated through Diageo’s role as Official Spirits Supporter in the Americas for the FIFA World Cup 2026, with planned on-the-ground activations, limited-edition bottles and retail programmes across the host cities.
Official collaboration · Global04 · Sep 15, 2026Smirnoff activation as part of Diageo’s FIFA World Cup 2026 partnership
Smirnoff is one of Diageo’s brands included in the FIFA World Cup 2026 activation programme, covering on-the-ground activations, limited-edition bottles and retail activity across the tournament’s 16 host cities.
Official collaboration · Global05 · Aug 31, 2026Detroit Pistons: 2025–26 new corporate partner class
Detroit Pistons: 2025–26 new corporate partner class
Current · International06 · Aug 31, 2026New York Giants × Jo Malone London × Terez: 2026 Ultimate Women’s Tailgate
New York Giants × Jo Malone London × Terez: 2026 Ultimate Women’s Tailgate
Current · InternationalFor Diageo teams & agencies
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