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Immersion – a contemporary exploration of Panerai’s identity

Panerai marks 100 years of its historic Florence boutique with an immersive journey through the Maison’s workshop origins, naval instruments, ocean exploration and contemporary watchmaking.

Official experience page ↗
WhenOpening September 11, 2026
WherePiazza San PancrazioFlorence, Italy
FormatExperiential watchmaking exhibitionBrand collaboration
Official sourcePanerai announces Immersion ExhibitionDirect experience information
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Hours & rhythm

10:00–19:00 daily, September 11–19

Access

Open to the public

Exact location

Piazza San Pancrazio

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The collaboration brief

Panerai meets Museo Marino Marini

Panerai marks 100 years of its historic Florence boutique with an immersive journey through the Maison’s workshop origins, naval instruments, ocean exploration and contemporary watchmaking.

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Official experience page

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