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Panerai

Follow Panerai across collaborations, commercial partnerships, launches, experiences and places in one continuously updated Chinwagy profile.

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Latest Panerai collaborations

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01 · Buzz

Panerai partnerships with Marina Militare, Luna Rossa Prada Pirelli and Navy SEALs

Panerai's official partnerships page identifies ongoing alliances with Marina Militare, Luna Rossa Prada Pirelli and Navy SEALs that support experiences and collections.

Official collaboration · Global 02 · Buzz

Panerai continues partnership with Luna Rossa Prada Pirelli

Panerai identifies Luna Rossa Prada Pirelli as a continuing official sailing partnership and sponsor relationship connected to the brand's marine identity and performance watches.

Official collaboration · Global 03 · Buzz

Richemont Maisons work with Arianee on digital watch certification and Web3 experiences

Richemont says Vacheron Constantin and Roger Dubuis are working with Arianee to deploy digital watch-certification solutions, while Panerai and IWC have implemented Web3 projects with the platform.

Official collaboration · Global 04 · Buzz

Panerai renews its Luna Rossa partnership for the 38th America’s Cup campaign

Panerai is continuing as official sponsor of the Luna Rossa sailing team during the team’s campaign toward the 38th America’s Cup, including the 2026 preliminary regattas.

Happening now · Cagliari; Naples 05 · Buzz

Panerai Military Experience with Aviazione Navale

Panerai offered owners of the limited Chrono Marina Militare Experience Edition a three-day military immersion with Italy's Aviazione Navale, including training and tactical simulations.

Official collaboration · Grottaglie, Puglia 06 · Buzz

Panerai Continues Official Sponsorship of Luna Rossa

Panerai is continuing as Official Sponsor of Luna Rossa for the campaign toward the 38th America's Cup, with the 2026 Sardinia Preliminary Regatta identified as an upcoming milestone.

Official collaboration · Cagliari

Culture in motion

Current collaborations & activations

1 current

PaneraiBRAND COLLABORATION FloridaU.S. Navy SEALsPanerai × U.S. Navy SEALs Special Operations ExperienceFlorida

Opening soon · Florida

Panerai × U.S. Navy SEALs Special Operations Experience

Owners of PAM01089 receive access to a three-day Florida experience with former and retired U.S. Navy SEALs.

The permanent portfolio

Places by Panerai

1 addresses

Concept Space · Florence

Panerai Immersion at Museo Marino Marini

An experiential exhibition moves from a secret military workshop into ocean depths, polar landscapes and sailing performance.

Seasonal · Plan the visit →

Collaboration reference

Recent archive

Past activations remain available as useful cultural and partnership intelligence.

Florence · Immersive watchmaking exhibitionPanerai ImmersionPanerai × Museo Marino Marini × Italian Navy heritage Milan · Watch and design pop-upPanerai at Milan Design WeekPanerai × Salone del Mobile.Milano

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