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Panerai
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Latest Panerai collaborations
Panerai presents “Immersion” exhibition in Florence
Panerai presented an experiential exhibition at Museo Marino Marini marking the centenary of its historic Florence boutique and exploring the Maison’s maritime and technical identity.
Happening now · Florence02 · Sep 13, 2026Panerai renews its Luna Rossa partnership for the 38th America’s Cup campaign
Panerai is continuing as official sponsor of the Luna Rossa sailing team during the team’s campaign toward the 38th America’s Cup, including the 2026 preliminary regattas.
Happening now · Cagliari; Naples03 · Sep 12, 2026Panerai Military Experience with Aviazione Navale
Panerai offered owners of the limited Chrono Marina Militare Experience Edition a three-day military immersion with Italy's Aviazione Navale, including training and tactical simulations.
Official collaboration · Grottaglie, Puglia04 · Sep 10, 2026Panerai highlights the Luna Rossa and Amerigo Vespucci maritime partnership
Panerai documented a joint at-sea encounter between its sailing partner Luna Rossa and the Italian Navy training ship Amerigo Vespucci, connecting competitive sailing with the brand’s naval heritage.
Official collaboration · Cagliari05 · Sep 5, 2026Panerai and Luna Rossa continuing sailing partnership
Panerai’s official 2024 catalogue records the continuing partnership with the Luna Rossa sailing team, which began in 2019 and has supported sailing-related branded watches and team activity.
Official collaboration · Global06 · Sep 4, 2026Panerai Continues Official Sponsorship of Luna Rossa
Panerai is continuing as Official Sponsor of Luna Rossa for the campaign toward the 38th America's Cup, with the 2026 Sardinia Preliminary Regatta identified as an upcoming milestone.
Official collaboration · CagliariCulture in motion
Current collaborations & activations
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Panerai Immersion
Panerai turns its Florence origins, underwater engineering, military workshops and modern adventure into an experiential journey through time and ocean depths.
Panerai × Italian Navy: Viaggio Nel Tempo Experience
Owners of the limited Radiomir Experience set join a four-day Italian naval heritage experience.
Panerai × U.S. Navy SEALs Special Operations Experience
Owners of PAM01089 receive access to a three-day Florida experience with former and retired U.S. Navy SEALs.
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