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Panerai at Milan Design Week

Panerai's immersive Design Week space combined Italian maritime identity, watch innovation, an archive timeline and a convivial Italian bar.

Official archive source ↗
WhenApril 21 to 26
WhereRho Fiera, Corso ItaliaMilan, Italy
FormatWatch and design pop-upBrand collaboration
Official sourceRichemontDirect experience information
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The collaboration brief

Panerai meets Salone del Mobile.Milano

Panerai's immersive Design Week space combined Italian maritime identity, watch innovation, an archive timeline and a convivial Italian bar.

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Official archive source

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