THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
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BRAND COLLABORATIONS
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The Vancouver Canucks will host their 10th Annual Diwali Night at Rogers Arena on November 3, featuring a ceremonial puck drop with local legend Jazzy B.
Aquatica Orlando lists named hotel partners whose guests receive bundled access and benefits connected to Aquatica, SeaWorld and Discovery Cove.
Allen Edmonds' official Legend Series page documents ongoing limited-edition collaborations, including footwear created with Public School, Engineered Garments, Martone Cycling Company, Barbour and other named outside partners.
Hyundai Motor Group and RISD continued their seventh-year research partnership through the 2026–27 Regeneration Studio, exploring biodesign, biomimicry, physical-AI mobility and future mobility applications.
Newcastle United will present supporter tributes to Kevin Keegan in a free public display at Baltic Centre for Contemporary Art, including a banner created by Wor Flags, a photograph wall and a memorial film projection.
HUF and Riot Games created the official collection for this year's League of Legends World Championships, with sales online and at selected event stops.
e.l.f. Cosmetics collaborated with Sanrio to bring Kuromi into e.l.f.’s Glow Up! beauty experience on Roblox, with a dedicated lobby, themed looks, and limited-edition in-game items. eGEN helped develop the experience.
Red Bull continues as the LEC’s Official Energy Drink through the end of 2026, with activations at the Riot Games Arena and support for league broadcasts and teams.
Hard Rock International launched its “All Teams. One Place.” campaign with Lionel Messi, including Messi Legendary Suite experiences, a Messi Legendary Burger crafted in collaboration with him, limited-time menu items, apparel and Messi retail merchandise.
Hegen expanded from maternal and baby-care products into nursery furniture through a collaboration with Commune.
Montblanc’s official editorial page presents a travel capsule created through collaboration between Creative Director Marco Tomasetta and sports legend Zinédine Zidane.
Stella McCartney’s official impact report identifies a collaboration with Notpla, a London-based startup developing regenerative, biodegradable seaweed-based packaging as an alternative to single-use plastic.
Blizzard Tecnica describes a partnership with Liski to develop protective mattresses for ski slopes and a collaboration with ReMat to transform ski-boot liners into regenerated material used in those products.
ROYCE describes an ongoing holiday partnership with Bloomingdale's that included a pop-up collaboration with Loews Regency Hotel to support the Child Mind Institute.
Another Tomorrow and 91.530 Le Marais collaborated on a capsule collection made from hemp grown at the farm, with a launch gathering featuring a seasonal lunch and cultural programming.
Infinix became Presenting Partner of the MLBB Professional League Indonesia, Title Partner of the MLBB Development League Indonesia and Official Sponsor of the MLBB Super League Thailand.
Anthropologie relaunched participation in Cotton Incorporated’s Blue Jeans Go Green program in the US and Cotton Lives On in the UK, alongside a regenerative cotton capsule collection.
Austin FC’s nonprofit arm, 4ATX Foundation, held the sixth annual A Night in Verde Gala at Q2 Stadium. St. David’s HealthCare was the presenting partner, while Coca-Cola Southwest Beverages presented the Legend of the Year Awards and other named sponsors and partners supported the gala.
Bang & Olufsen announced a two-year partnership with musician John Legend, who joined the company as Global Brand Ambassador.
MSI 2026 featured partner activations from Opera GX, Secretlab and Coinbase, while AWS powered the Pick’Ems prediction experience.
Haslam Sports Group selected Legends Global to lead hospitality for the new Huntington Bank Field, including premium fan and guest experiences.
Tope at The Hoxton Portland runs a recurring taco collaboration featuring Portland chefs, brands and local legends.
Penhaligon’s announced an exclusive collaboration with artist Maggi Hambling featuring numbered and engraved Endymion Concentré bottles, bespoke ribbons created by Hambling, specially designed cases, and signed prints from her ink drawings. The editions are available at Penhaligon’s Regent Street, Dubai Mall, and New York boutiques.
DITA's official Legends page presents an exclusive collaboration with global soccer icon Ronaldinho, connecting DITA's eyewear design with the performance-oriented DITA Lancier line.