THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Sony Pictures Entertainment selected PubMatic as its preferred programmatic advertising platform for Live TV on PS5, connecting Sony’s premium CTV inventory with brands and agencies.
Samsung and Sony Pictures extended their Spider-Man: Brand New Day collaboration through a cinematic campaign spot featuring Samsung Galaxy devices and the Spidey Tracker fan experience.
A new interactive Jumanji dark-ride experience using Triotech’s XD Dark Ride platform is scheduled for Madame Tussauds locations in New York, Hollywood, Las Vegas and Sydney. The experience combines Sony Pictures Entertainment’s Jumanji IP with Triotech technology and Merlin’s Madame Tussauds attractions.
Netflix and Sony Pictures Entertainment announced a multi-year global Pay-1 licensing agreement making Netflix the exclusive Pay-1 streaming home for Sony feature films worldwide after theatrical and home-entertainment windows.
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN