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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

PubMatic becomes Sony Pictures Entertainment’s preferred programmatic partner for Live TV on PS5

PubMatic×Sony Pictures Entertainment

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Sony Pictures Entertainment selected PubMatic as its preferred programmatic advertising platform for Live TV on PS5, connecting Sony’s premium CTV inventory with brands and agencies.

Current status
Official collaboration
Reported timing and availability
The published source describes the collaboration; timing details remain under review.
Place
Redwood City, United States
Source checked
October 10, 2026

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