THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Sojern, Visit Phoenix and agency partner Brkthru teamed up on a co-op campaign involving 12 local hotel and attraction partners, using matched funds, custom campaigns and ad-design support to drive tourism.
Sojern worked with Brand USA and its agency R&R Partners to use travel-intent audiences for Meta social campaigns promoting travel to the United States.
Sojern and Virginia Tourism Corporation operate a matched-funding co-op marketing program that gives Virginia hotels, attractions, festivals and other tourism businesses access to targeted digital advertising. The program expanded from seven participating partners in 2024 to thirteen in 2025.