Sojern and Virginia Tourism Corporation expand co-op marketing program for tourism partners

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Sojern and Virginia Tourism Corporation operate a matched-funding co-op marketing program that gives Virginia hotels, attractions, festivals and other tourism businesses access to targeted digital advertising. The program expanded from seven participating partners in 2024 to thirteen in 2025.

Current status

Official collaboration

Known availability

The official source confirms the collaboration; timing details remain under review.

Place

Virginia, United States

Source checked

September 13, 2026