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LIVE COLLABORATION INTELLIGENCE20,475current stories

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01The Buzz

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02The Calendar

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03The Globe

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04The Swag Bag

What it leaves behind.

05Major Events

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THE LIVE COLLABORATION WIRE

1 current stories ready to explore.

Official and authoritative intelligence · updated throughout the day
01
Buzz · Official collaboration · Oct 10, 2026LEGO × Sanrio Co., Ltd.

LEGO and Sanrio announce multi-year Hello Kitty partnership

LEGO and Sanrio announced a multi-year partnership to create LEGO products and experiences based on the Hello Kitty and Friends universe, with products beginning in 2027.

Billund / Tokyo, Denmark / JapanToy & Consumer Goods

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