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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

LEGO and Sanrio announce multi-year Hello Kitty partnership

LEGO×Sanrio Co., Ltd.

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

LEGO and Sanrio announced a multi-year partnership to create LEGO products and experiences based on the Hello Kitty and Friends universe, with products beginning in 2027.

Current status
Official collaboration
Reported timing and availability
The published source describes the collaboration; timing details remain under review.
Place
Billund / Tokyo, Denmark / Japan
Source checked
October 10, 2026

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