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Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
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When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
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JBL became Sound Partner of the Valencia Half Marathon and Marathon 2026. The audio brand will provide major entertainment at the half-marathon start, including a DJ and giant screen, and establish cheer zones at both races.
MotoAmerica, Samsung TV Plus and V10 Entertainment announced a multi-year streaming partnership covering all MotoAmerica classes, including King of the Baggers, through MotoAmericaTV.
MotoAmerica, Samsung TV Plus and V10 Entertainment announced a multi-year streaming partnership covering all MotoAmerica classes, including the Superbike class and the wider series programming distributed through MotoAmericaTV.
The Langham Chicago will present a Nutcracker-themed afternoon tea in partnership with The Joffrey Ballet, including live musical entertainment and appearances by dancers from the Grainger Academy of The Joffrey Ballet.
Sonic the Hedgehog and Round1 USA are launching a nationwide collaboration featuring exclusive game cards, arcade giveaways, stationery and blanket prizes, plus related food and entertainment offers.
Sphere Entertainment and Delta Air Lines entered a multi-faceted partnership making Delta the official airline of Sphere and creating the venue’s first branded hospitality space, the Delta SKY360° Club.
Rogers Communications announced a further 10-year extension of its partnership with OEG Sports & Entertainment, keeping Rogers Place associated with the Edmonton Oilers through 2036. The activation includes more than 1,500 Oilers tickets for Rogers customers during the 2026–27 season.
Garrya Bianti Yogyakarta was reported as collaborating with the animal-husbandry faculty at Universitas Gadjah Mada on a strategic cage-free farm initiative, while supporting women in the KWT Tangguh community to become independent farmers.
Garuda Indonesia and Indonesia’s Ministry of Hajj and Umrah signed a cooperation agreement for the provision of Hajj air transportation for the 2026–2028 period.
The NLL announced the Ottawa Black Bears franchise in partnership with GF Sports and Entertainment and Senators Sports & Entertainment, with home games at Canadian Tire Centre.
VIETRI partnered with Spoonflower to commission interior designers to create original room concepts inspired by VIETRI collections. The page specifically features Nichole Blough’s installation combining Spoonflower wall coverings with VIETRI tabletop and décor.
Stance created two sock styles featuring Top Dawg Entertainment branding and signatures from the label's members.
Hamilton announced a new collaboration with Call of Duty®: Modern Warfare® 4, extending the watchmaker’s entertainment partnership into an interactive storytelling property.
Havaianas teamed up with 20th Century Studios around The Devil Wears Prada 2, introducing the Puffed Family silhouette through a fashion-and-entertainment activation.
Pottery Barn launched a Cynthia Rowley home collection spanning decorative, tabletop and entertaining pieces, translating Rowley’s fashion identity into home products.
Casio presents special watches featuring PAC-MAN, the video-game property of Bandai Namco Entertainment Inc., celebrating the 50th anniversary of Casio watches and PAC-MAN's 45th anniversary in 2025.
ALOHAS announced ALWAYS LATTE CLUB, an initiative in collaboration with cafés, launching at Cortado during Paris Fashion Week.
China Eastern and SMG signed a cooperation framework covering member-benefit integration, joint promotion, customer development, the “乘东航 看东方” cultural-tourism IP, onboard content and broader aviation–entertainment cooperation.
Saudia and Garuda Indonesia signed a Joint Business Framework Agreement to deepen network integration and develop a future joint business, following their July 2026 MoU.
AMB Sports and Entertainment announced a multi-year partnership with Atlanta-area Chick-fil-A restaurants. The agreement makes Chick-fil-A the official chicken sandwich of the Atlanta Falcons, Atlanta United, and Mercedes-Benz Stadium, with Chick-fil-A also serving as the exclusive chicken quick-service restaurant partner.
Fondazione Zegna announced a participatory ceramics course created in collaboration with La Bottega dei Mestieri and Appartamento per le Autonomie P. Tura, with Oasi del Benessere involved in the inclusive programme. Sessions run on October 14, 21 and 28, 2026; the first two are at Oasi del Benessere and the final session is at Casa Zegna.
Tanya Taylor partnered with home entertaining brand Misette to create a custom candle set using colors from Tanya Taylor’s Resort collection.
Serta Hospitality supplies and partners with named hotel groups across the hospitality sector, including Hilton, Marriott, Choice Hotels, Best Western, Omni and MGM Resorts.
RtA and musician Landon Barker created the American Land apparel capsule, combining Barker’s pop-punk identity with RtA’s signature streetwear design.
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