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THE LIVE COLLABORATION WIRE
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Clemson's P.A.W. Journey program gave football player Trent Pearman an internship opportunity with GALLO.
Pitti Immagine Uomo named dunhill its Guest Designer for edition 111. The house will stage an exclusive salon show in Florence on January 14, 2027.
Elche CF Femenino and AMACMEC launched the “Juntas en cada batalla” campaign for breast-cancer awareness and fundraising. Elche designed a special pink-ribbon shirt signed by the first-team players, which will be raffled among people who make a donation to AMACMEC. The raffle closes on 21 October.
Krispy Kreme announced a franchise development agreement with Original Entrepreneurs to open 33 shops across New York City, Long Island and New Jersey over five years.
Little Caesars returned as Official Pizza Sponsor of the NFL for the 2026 season, featuring partnerships with Justin Jefferson, Jared Goff and George Kittle, 21 local team partnerships, and a Love Kitchen event conducted with the NFL and Seattle Seahawks.
American Airlines renewed its long-term sponsorship with the Miami HEAT, including fan experiences and in-arena promotion.
The Atlanta Hawks and State Farm Arena announced a multiyear partnership with Cisco to modernize venue networking, roll out Wi-Fi 7 and establish a Cisco-powered production command center.
Nordstrom Rack expanded its relationship with Operation Warm into a year-round partnership supporting customer donations, employee volunteering, and distribution events providing coats and shoes to children nationwide.
The Washington Wizards announced the first Wizards Wednesdays home-opener activation, presented by Capital One, at Capital One Arena on October 21, 2026. The first 15,000 attendees will receive a Wizards-branded rally towel, and Capital One presents the seven-night series.
DSQUARED2 and Staff International, part of OTB Group, renewed a long-standing licensing agreement supporting DSQUARED2’s ready-to-wear business and global distribution.
The Venetian Resort Las Vegas entered a multi-year partnership with the Vegas Golden Knights, receiving official-partner status, in-arena branding and presenting sponsorship of the VIP Dream Seats.
PetSmart Charities expanded its support for the American Red Cross with an additional $2.8 million over three years to help families and pets affected by disasters.
Pulkit Steels announced a partnership with Chennai Super Kings as the team's strength sponsor for the 2026 and 2027 seasons.
Phoenix Mercury and Phoenix Suns announced a partnership with Oak View Group’s food and beverage division, OVG Hospitality, to redefine the fan experience at games, concerts and live events at their venue.
Patou and French sports brand Bollé combined their design expertise to create three exclusive sunglasses models, unveiled at Patou’s Autumn-Winter 2023 show at La Samaritaine.
BetterHelp and Cybersmile are official partners providing free therapy for people affected by online abuse and digital harm, alongside awareness campaigns, educational resources and research-led storytelling.
Hims & Hers Benefits gives subscribers $400 off Prenuvo whole-body scans and access to a dedicated concierge booking line.
Weight Watchers and FlavCity launched a limited-edition Whipped Lemonade protein smoothie powder and a 10-week Summer Strength Club experience featuring strength training, recipes, coaching and community programming.
The Women’s Lacrosse League and TRUFIT Customs renewed their official mouthguard partnership. TRUFIT will supply custom-fit mouthguards to every WLL athlete through the 2028 season.
Virgin Active renewed its partnership with Titans Cricket, providing gym memberships to the men’s and women’s teams and staff and working with the club on activations at matches and events.
OMY’s official portfolio documents its collaboration with Aigle on colorful versions of the Baby Flac and Lolly Pop rain boots.
E.S. Kluft & Company, alongside parent company Flex Bedding Group, entered a joint venture with DeRUCCI International Holdings Ltd. to form Luxurious Sleep (Dongguan) Co., Ltd. The stated purpose was to expand the Kluft and Aireloom luxury mattress brands in China.
Joolz announced that it was joining forces with Bugaboo, citing combined commercial strength and product-development and engineering expertise.
Naturino’s official Fall/Winter 2026–27 collection page identifies the “Flower Mountain for Naturino” line and states that it was created in collaboration with Japanese designers. The capsule includes children’s footwear and clothing.
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