E.S. Kluft & Company entered a joint venture with DeRUCCI to expand Kluft mattresses in China

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

E.S. Kluft & Company, alongside parent company Flex Bedding Group, entered a joint venture with DeRUCCI International Holdings Ltd. to form Luxurious Sleep (Dongguan) Co., Ltd. The stated purpose was to expand the Kluft and Aireloom luxury mattress brands in China.

Current status

Official collaboration

Reported timing and availability

The published source describes the collaboration; timing details remain under review.

Place

International, China

Source checked

October 17, 2026