THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Penn State Athletics and adidas entered a 10-year partnership naming adidas the official footwear, uniform, apparel and sideline partner of the Nittany Lions, with NIL and marketing opportunities across all 31 sports.
Penn State Athletics’ active corporate-partner page documents a broad set of official relationships spanning insurance, healthcare, food and beverage, retail, travel, hospitality, payments, fitness, energy, apparel, logistics, and other fan-facing categories.
Auburn baseball will open its 2027 season in the Atlantis Collegiate Baseball Series against Penn State. bdG Sports announced the event, while WarEagleExperiences.com is the official travel partner offering guided fan packages and team-connected hospitality.