Penn State and adidas announce landmark partnership beginning in 2026

THE COLLABORATION

What to know
and where to go.

Penn State Athletics and adidas entered a 10-year partnership naming adidas the official footwear, uniform, apparel and sideline partner of the Nittany Lions, with NIL and marketing opportunities across all 31 sports.

Current status

Happening now

Timing and availability

Scheduled from 2026-07-01 through 2036-06-30. See the official source for details.

Place

University Park, United States