THE BRAND COLLABORATION WIRE
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BRAND COLLABORATIONS
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BRAND COLLABORATIONS
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Disney+ will stream Star Wars Funday Football, an animated alternate telecast of Super Bowl LXI presented by ESPN, Lucasfilm, Disney and the NFL.
Super Bowl LXI will feature Jay-Z as halftime-show performer in a programme announced by the NFL, Apple Music and Roc Nation.
Athletic Club and the Chicago Bears, with NFL involvement, arranged flag-football training clinics for Bizkaia school students and Athletic academy members at Lezama. The completed clinics took place on October 26 and 27, 2026.
Social Bloome describes its work with Goldie Lewinter as an organic social and brand-building partnership, including influencer gifting, product placements, paid partnerships, and a Bandolier photoshoot placement.
So PR reports that Mermade Hair worked with Dutch influencers Anna Nooshin, Nikkie Tutorials and Olcay Gulsen in paid partnerships, and that for the Barbie™ The Movie x Mermade Hair launch it partnered with five macro influencers and gifted a new product.
Generation Love joined Influencer Social Responsibility and Sarah Jane Nader for a Pride dinner at Zero Bond and sponsored the event’s chocolate crepe cake.
The Packers’ High School Coach of the Week program recognizes coaches during the 2026 football season and includes a $1,000 donation to each winner’s school football program from the Packers and the NFL Foundation.
The Packers and USA Football jointly awarded fall grants, equipment and resources to youth football organizations throughout Wisconsin. The collaboration is supported by the NFL Foundation grant program.
TOV Furniture and cosmetics brand Tarte collaborated on furniture designs and beauty-oriented interior spaces, including staff lounge, entryway, influencer glam lounge and dining areas.
The Saints and PSG announced a week of fan, community, and cultural programming in Paris ahead of the NFL’s first regular-season game in France, including a jointly developed merchandise collection.
The Detroit Lions announced participation in the NFL’s annual Crucial Catch initiative with the American Cancer Society, including cancer-awareness activity during the Lions’ Oct. 25 matchup against the Green Bay Packers.
Kilner’s SS26 catalogue notes that one of its products featured on BBC Saturday Kitchen through a collaboration with influencer Cherie Denham.
Fear of God’s Fall 2026 page presents ESSENTIALS offerings tied to NFL and NBA franchises, including NFL ESSENTIALS and NBA ESSENTIALS apparel.
Clockenflap’s 2026 festival is financially supported by Hong Kong’s Mega Arts and Cultural Events Fund, administered by the Culture, Sports and Tourism Bureau.
For the launch of Barbie: The Movie, Mermade Hair partnered with influencers and introduced a Barbie-inspired Blow Dry & Wavy Kit, alongside a branded activation.
HEREU and Spanish brand CARRER collaborated on footwear silhouettes influenced by nautical codes and vintage sport.
Pepsi partnered with Off Season, the brand known for viral NFL puffer jackets, to create a miniature puffer jacket fitted to a 12-ounce Pepsi can.
FUNBOY and Barbie co-created a Malibu Barbie pool-float collection, a verified collaboration between an inflatable leisure brand and the Barbie brand.
The Kansas City Chiefs and G.E.H.A. jointly announced that the venue will again be known as Arrowhead Stadium beginning with the 2026 NFL season, continuing their partnership and associated stadium branding.
USA Rice reported a National Rice Month promotion with Zojirushi America involving sixteen influencers, recipe development, giveaways, Zojirushi rice-cooker reviews, U.S.-grown rice, and donations to Table For Two USA.
VIETRI partnered with Spoonflower to commission interior designers to create original room concepts inspired by VIETRI collections. The page specifically features Nichole Blough’s installation combining Spoonflower wall coverings with VIETRI tabletop and décor.
yukio showcased a new collection at the AJIO.com Luxury Lifestyle Weekend, a multi-brand luxury event organized around fashion presentations and influencer-hosted activations.
Sunflower was brought to Florence as a special project at Pitti Uomo through a partnership involving Copenhagen Fashion Week and Pitti Immagine.
Silvia Furmanovich and Spanish jeweler Luz Camino collaborated on a limited-edition clutch featuring a detachable dragonfly brooch.