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Buzz · Official collaboration · Oct 10, 2026Index Exchange × Mozilla

Index Exchange and Mozilla co-create a responsible advertising model for Firefox New Tab

Mozilla selected Index Exchange as its first official U.S. programmatic partner, with both organizations co-creating a programmatic model for Firefox New Tab inventory using private marketplace and programmatic guaranteed deals.

New York, United StatesMedia & Publishing

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Index Exchange and Mozilla co-create a responsible advertising model for Firefox New Tab

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The ChinwagyBuzz.

Make the Buzz yours.

Where do you want to explore?

Index Exchange and Mozilla co-create a responsible advertising model for Firefox New Tab

Know first.Then know where to go.

The Chinwagy
Buzz.

Know first.
Then know where to go.