THE CHINWAGY BUZZ · FIRST VERIFIED WORD

Index Exchange and Mozilla co-create a responsible advertising model for Firefox New Tab

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Mozilla selected Index Exchange as its first official U.S. programmatic partner, with both organizations co-creating a programmatic model for Firefox New Tab inventory using private marketplace and programmatic guaranteed deals.

Current status
Official collaboration
Reported timing and availability
The published source describes the collaboration; timing details remain under review.
Place
New York, United States
Source checked
October 10, 2026

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