THE CHINWAGY BUZZ · FIRST VERIFIED WORD
Index Exchange and Mozilla co-create a responsible advertising model for Firefox New Tab
WHAT CHINWAGY KNOWS
The collaboration
is confirmed.
Mozilla selected Index Exchange as its first official U.S. programmatic partner, with both organizations co-creating a programmatic model for Firefox New Tab inventory using private marketplace and programmatic guaranteed deals.
- Current status
- Official collaboration
- Reported timing and availability
- The published source describes the collaboration; timing details remain under review.
- Place
- New York, United States
- Source checked
- October 10, 2026
FOLLOW THE STORY