FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Gentle Monster and Warby Parker contributed eyewear design expertise to Samsung's Android XR smart glasses, a genuine collaboration crossing fashion eyewear with consumer technology.
Wendy's partnered with Illumination around Minions & Monsters for a limited-time food menu, themed beverages, exclusive collectibles and a Los Angeles drive-thru takeover.
On’s official Partners & Collaborations page lists LOEWE and On introducing The Lightspray Cloudmonster, a named co-created product collaboration.
The Vegas Golden Knights and Tahoe Knight Monsters extended their ECHL affiliation through 2027-28, with an option for 2028-29. The affiliation supports prospect development and the Knight Monsters' Nevada hockey operation.
Halo Infinite and Monster Energy partnered on a launch promotion spanning multiple markets, with promotional packaging, prizes and exclusive Halo Infinite multiplayer items.
FIAT’s micromobility vision includes Monsterlino speakers developed with Monster for Topolino and a collaboration with Caffè Vergnano to develop street-coffee solutions for TRIS.
Monster Energy and Lewis Hamilton jointly developed and released the 44 signature energy drink, including its flavor, naming and custom can design.
Mattel and Roblox announced an expanded collaboration to bring Mattel brands including Monster High, Barbie, Hot Wheels and UNO into Roblox games and licensed digital experiences.
Spin Master renewed its worldwide master toy licensing agreement with Feld Motor Sports for Monster Jam for an additional 10 years, continuing the product collaboration that translates Monster Jam live-show experiences into toys.
Legendary Entertainment and Mondo collaborated on limited-edition, artist-forward products inspired by the Monsterverse, including music, artwork and collectibles.
GILLES Tooling GmbH renewed its Official Sponsorship Agreement with Monster Energy Yamaha MotoGP for three years, running from 2026 through 2028. The team’s 2026 launch materials also identify Monster Energy as title sponsor and DP World as Official Logistics Partner.
Moynat partnered with artist Kasing Lung, creator of The Monsters, on a limited-edition handbags, leather goods and accessories collection featuring Labubu, Zimomo and King Mon. The first chapter was scheduled to debut in Shanghai on October 11, 2025, with later availability in cities hosting the exhibition.
The Earthquakes announced a Halloween Takeover at PayPal Park for their October 31, 2026 Monster Match against Real Salt Lake. PayPal is the presenting partner, and the ticket package includes a limited-edition pillowcase.
Moynat continued its collaboration with artist Kasing Lung, creator of The Monsters, through a limited-edition handbag, leather-goods and accessories capsule using Moynat’s signature M Canvas in new colors.
Monster Energy holds title sponsorship rights for two MotoGP Grands Prix.
Monster Energy and Ariat are named in the official event title for the future Unleash The Beast event at Madison Square Garden.
POP MART’s official catalogue lists multiple current licensed and co-branded collectible products, including THE MONSTERS with Hello Kitty and Friends and FIFA, Hirono with Snoopy, and DIMOO WORLD with Disney.
Gentle Monster presents its 2026 Veggie collection through a campaign with aespa's Karina, featuring folding eyewear and a surreal visual concept.
POP MART’s official collaboration catalogue lists a THE MONSTERS and FIFA series product.
MotoGP’s sponsor directory names title sponsors for the 2026 Grand Prix events, including Qatar Airways, Michelin, Monster Energy, Brembo, Repsol and Motul.
POP MART lists multiple THE MONSTERS × FIFA licensed collectible products, including a vinyl plush doll.
POP MART lists multiple THE MONSTERS collaborations with Hello Kitty and Friends, including plush pendants and plush dolls.
Jackson Hole Mountain Resort lists Monster Energy among its current partners; the page describes Monster’s support for athletes and events.
Pudgy Penguins announced a new partnership with PlayMonster, a physical-games company, to bring Pudgy Penguins into real-world gaming experiences.
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