THE CHINWAGY BUZZ · FIRST VERIFIED WORD

Mattel expands collaboration with Roblox

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Mattel and Roblox announced an expanded collaboration to bring Mattel brands including Monster High, Barbie, Hot Wheels and UNO into Roblox games and licensed digital experiences.

Current status
Official collaboration
Reported timing and availability
Started 2025-10-24; the official source does not state an end date.
Place
International, International
Source checked
October 11, 2026

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