THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Miami HEAT and HPE announced a network modernization project at Kaseya Center using HPE's AI-native networking capabilities to improve connectivity and connected experiences for fans, staff and venue operations ahead of the 2026-27 season.
The Miami HEAT and WPLG Local 10 announced an expanded media-rights agreement making the South Florida station the home of HEAT basketball during the 2026-27 season, including local television and streaming coverage.
An OAAA case study documents how McDonald’s used its Miami Heat sponsorship and targeted outdoor advertising to congratulate the team and connect with Hispanic consumers in South Florida.
Miami HEAT × Kaseya Center × Levy: Re-HEAT food recovery
American and the Miami HEAT extended their sponsorship with fan and AAdvantage experiences.