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OAAA documents McDonald’s Miami Heat sponsorship activation using out-of-home media

Outdoor Advertising Association of America (OAAA)×McDonald’s×Miami Heat×planning agency×OOH vendor

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An OAAA case study documents how McDonald’s used its Miami Heat sponsorship and targeted outdoor advertising to congratulate the team and connect with Hispanic consumers in South Florida.

Place: Miami, United States

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OAAA documents McDonald’s Miami Heat sponsorship activation using out-of-home media

What to knowand where to go.

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