THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
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BRAND COLLABORATIONS
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L’Oréal Paris partnered with Paris Fashion Week for its 2026 Le Défilé, bringing its beauty expertise and global ambassadors into a fashion-week event.
L’Oréal Paris served as the official makeup partner of Festival de Cannes 2026 and activated around the festival, including the Lights on Women’s Worth Award and a Women of Worth dinner.
The official calendar for Paris Fashion Week Womenswear Spring/Summer 2027 includes an L’Oréal Paris event, while the SPHERE showroom is described as operating with L’Oréal Paris support and taking place at the Palais de Tokyo from September 30 to October 6, 2026.
Uniplan’s official events portfolio lists its work on L’ORÉAL’s Supermolecular Collagen Night product launch.
L’Oréal Paris is an official event organizer within the Paris Fashion Week Spring/Summer 2027 programme.
FHCM’s SPHERE showroom is operated with support from DEFI and L’Oréal Paris, with a digital version powered by The New Black.
Uniplan’s official portfolio documents brand-experience work including Zott’s 100-year anniversary, the Amway China gala dinner, Škoda’s Peaq world premiere, OPPO at the League of Legends World Championship, and an Insta360 pop-up at New York Grand Central Terminal.
Pacvue’s Budget Manager supported L’Oréal Spain and Zenith Media in improving Amazon Ads performance.
L’Oréal UK’s Consumer Products Division partnered with Publicis Media UK and Pacvue to accelerate Amazon growth, achieving a 1.42x increase in Amazon Ads ROAS.
L’Oréal Paris supports Women’s Earth Alliance programs for women entrepreneurs addressing climate change through mentorship, funding and support networks.
L'Oréal Paris remains Cannes' official makeup partner, joining beauty, cinema and women filmmakers on the festival stage.
Mugler redraws L'Oréal Paris makeup through its sharp, theatrical fashion language.
A beauty brand and an anti-harassment organization turn bystander intervention into a global training program.
L'Oréal Paris turns Paris Fashion Week into an open-to-all beauty runway through its annual Le Défilé.
Lancôme and iSMART Developments are bringing a transparent, flexible LED longevity mask toward a 2027 global launch.
Lancôme and NanoEnTek turn five protein biomarkers into a five-minute personalized skin assessment.
Lancôme brings French longevity-biotech research into its current Absolue skincare platform.
Maybelline virtual makeup try-on is coming directly to ChatGPT.
Jacquemus × L’Oréal Luxe Beauty Partnership