THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
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BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Johnnie Walker's official story describes its continuing partnership with Sabrina Carpenter and the collaboration's reimagining of whisky through her creative lens.
Perfect Moment and Johnnie Walker presented an exclusive après-ski experience for the debut of the limited-edition Johnnie Walker Ice Chalet, with Priyanka Chopra involved as brand ambassador.
Perfect Moment and Johnnie Walker, in collaboration with Priyanka Chopra, presented an exclusive après-ski experience for the debut of the limited-edition Johnnie Walker Ice Chalet, alongside a Perfect Moment skiwear capsule.
BRC Imagination Arts worked with Diageo on the design, storytelling, immersive media, production and installation of the Johnnie Walker Princes Street visitor experience in Edinburgh. The attraction welcomed consumers in summer 2021 and is presented as an operating visitor destination.
Johnnie Walker Black Label and Sabrina Carpenter are presented as partners in a creative whisky collaboration tied to Carpenter’s music and artistic perspective. The page also features three Sabrina-inspired signature serves using Black Label.
BRC Imagination Arts lists Johnnie Walker Princes Street as a brand-home and flagship project in Edinburgh, Scotland.