THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
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BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Social Bloome describes its work with Goldie Lewinter as an organic social and brand-building partnership, including influencer gifting, product placements, paid partnerships, and a Bandolier photoshoot placement.
So PR reports that Mermade Hair worked with Dutch influencers Anna Nooshin, Nikkie Tutorials and Olcay Gulsen in paid partnerships, and that for the Barbie™ The Movie x Mermade Hair launch it partnered with five macro influencers and gifted a new product.
Generation Love joined Influencer Social Responsibility and Sarah Jane Nader for a Pride dinner at Zero Bond and sponsored the event’s chocolate crepe cake.
Kilner’s SS26 catalogue notes that one of its products featured on BBC Saturday Kitchen through a collaboration with influencer Cherie Denham.
For the launch of Barbie: The Movie, Mermade Hair partnered with influencers and introduced a Barbie-inspired Blow Dry & Wavy Kit, alongside a branded activation.
USA Rice reported a National Rice Month promotion with Zojirushi America involving sixteen influencers, recipe development, giveaways, Zojirushi rice-cooker reviews, U.S.-grown rice, and donations to Table For Two USA.
yukio showcased a new collection at the AJIO.com Luxury Lifestyle Weekend, a multi-brand luxury event organized around fashion presentations and influencer-hosted activations.
A Skeepers case study describes Beautyblender teaming up with Skeepers to improve influencer marketing and review-collection programs.
Mine & Yours reported hosting an influencer event to celebrate its newest partnership with Heaven Mayhem, described as a Los Angeles jewelry brand.
Sterling Forever's official page identifies exclusive collections and collaborations with style experts and fashion influencers Katie Maloney and With Kendra.
TA3 launched its first collaboration with fashion and beauty influencer Nazanin Kavari, introducing three new styles using TA3’s shaping technology.
ibiyaya’s official product page identifies the TrackPack as co-created with BirdTricks, a named bird-training and care influencer team.
Influencer names Element Human, ThisThat and Relative Insight as measurement partners supporting its creator campaigns.
Influencer identifies Element Human as a measurement partner supporting its creator campaigns and True Human Influence approach.
Influencer identifies Relative Insight as a measurement partner supporting its creator campaigns and True Human Influence approach.
Influencer identifies ThisThat as a measurement partner supporting its creator campaigns and True Human Influence approach.
Influencer states that it is an Official Global Marketing Partner of Meta, forming an ongoing commercial relationship between the influencer-marketing agency and the technology company.
Influencer states that it is an Official Global Marketing Partner of Snap, forming an ongoing commercial relationship between the influencer-marketing agency and the social platform.
Influencer states that it is an Official Global Marketing Partner of TikTok, forming an ongoing commercial relationship between the influencer-marketing agency and the social platform.
Influencer states that it is an Official Global Marketing Partner of YouTube, forming an ongoing commercial relationship between the influencer-marketing agency and the video platform.
Influencer describes official global marketing partnerships with TikTok, Meta, Snap and YouTube, alongside data integrations supporting campaign reporting.
Viral Nation created and managed a multi-platform influencer campaign for Energizer, using six influencers across YouTube, Facebook and Instagram to drive holiday purchases.
Later supported Reebok and Zumiez on their first influencer co-collaboration promoting Club C footwear through creators, retail placements and social content. The program generated 927.6K impressions and 55.6K engagements.
Nescafé established a global content partnership with digital magician and filmmaker Zach King, described as the brand’s first-ever global influencer partnership.