THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Change of Scenery describes its partnership with 1% for the Planet and collaboration with Residents Forward’s Youth Culture Program to support environmental education and introduce students to sustainability careers in fashion.
The Formula E team page documents the ongoing co-title partnership between Kiro Race Co and CUPRA.
Lidl announced a national partnership between CRIVIT and footballer Olivier Giroud, supported by a 360-degree brand campaign promoting accessible sport, health and wellbeing.
Urban Outfitters announced an expanded Sol de Janeiro beauty offering and described Urban Outfitters as a natural partner for the brand.
Shure and Zoom introduced IntelliMix Room Kits and the IntelliMix Foundation System to support Zoom Rooms in workplace and higher-education environments.
Lodge Cast Iron says it partnered with Tennessee icon Dolly Parton from 2024 to 2025 to create a limited-edition cast iron collection.
Bona Furtuna documents partnerships with One Tree Planted for tree planting and biodiversity, and with Slow Food in the Tetons for community education, workshops, camps and cooking classes.
Rakuten will become a Team Partner of Scuderia Ferrari HP in telecommunications and e-commerce under a multi-year global partnership beginning January 1, 2027. The agreement includes branding on Ferrari race cars, driver apparel and team environments, plus planned technology and e-commerce initiatives.
VITURE identifies a collaboration involving the Le Cong Lab at Stanford University and the Mengdi Wang Lab at Princeton University to enable AI-assisted workflows in research environments.
The official ba&sh news listing describes a VEJA and ba&sh co-creation that reworks the Alveomesh sneaker model, combining VEJA’s footwear expertise with ba&sh’s style and environmental positioning.
Kering’s official DoDo profile states that DoDo has a longstanding collaboration and pioneering partnership with WWF connected to environmental protection and biodiversity projects.
Varley partnered with Fairly Made on a project to measure and score product environmental and social impact and improve supply-chain transparency.
Oriental Weavers identified its partnership with Al Jawhara as a major milestone in its regional expansion strategy during its 2026 collection programme.
Kenya Airways unveiled a strategic partnership with professional golfer Njoroge Kibugu, supporting his international travel and collaborating on Kenya Airways-branded golf apparel to be sold through airline outlets.
NJPW's official shop announced two co-branded products with Hiroshima Toyo Carp: a dry hoodie and a face towel.
IRO collaborated with fashion platform W Concept to release an exclusive 25SS collection.
UOB and Amazon Web Services announced plans to collaborate through a dedicated cloud environment in Singapore to advance AI-driven banking innovation across ASEAN.
KROST and SWFT created an electronically powered beach cruiser; 10% of each purchase was designated for New York Restoration Project. This is a Fashion × Mobility collaboration with an environmental nonprofit component.
BEAUTYSPACE partnered with Belk to launch dedicated shop-in-shop installations in five Southeastern Belk stores and on Belk.com, combining BEAUTYSPACE’s curated beauty assortment with Belk’s retail environment.
Pratesi created Casa Pratesi, an AI-generated Italian villa, in artistic collaboration with AI visionary Hajar Ali of Reverse Orientalism. The project places Pratesi's linen collections within a digitally created architectural and artistic environment.
HigherDOSE describes a goop Mother’s Day wellness pop-up at goop’s Bond Street location and a separate CorePower Yoga partnership bringing red-light therapy into the yoga-studio environment.
TAG Heuer’s official magazine reports a limited-edition Carrera created with fragment, Hiroshi Fujiwara’s streetwear brand.
Stewart’s Shops teamed up with Adirondack craft brewer Paradox Brewery to bring back Mountain Brew beer.
The official Marriott property profile describes Sheraton Grand Rio’s ongoing partnerships with local organizations and community youth initiatives involving hospitality mentorship, food donations, shelter and tennis instruction.
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