THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Hyundai Motor Group and RISD continued their seventh-year research partnership through the 2026–27 Regeneration Studio, exploring biodesign, biomimicry, physical-AI mobility and future mobility applications.
Hyundai Motor named Son Heung-min its global brand ambassador for the Next Starts Now campaign ahead of the 2026 FIFA World Cup. Son appears in campaign spots alongside Boston Dynamics’ Atlas robot.
Liberation Space: Fortress/Nest
Genesis Magma Racing operates as part of Hyundai Motorsport, combining Genesis's motorsport program with Hyundai Motorsport's engineering expertise.
Hyundai Motor and the Whitney support an annual site-specific installation on the museum's fifth-floor terrace.