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THE CHINWAGY BUZZ · FIRST VERIFIED WORD

Hyundai Motor names Son Heung-min global brand ambassador

Son Heung-min×Hyundai Motor

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Hyundai Motor named Son Heung-min its global brand ambassador for the Next Starts Now campaign ahead of the 2026 FIFA World Cup. Son appears in campaign spots alongside Boston Dynamics’ Atlas robot.

Current status
Official collaboration
Reported timing and availability
The published source describes the collaboration; timing details remain under review.
Place
New York, United States
Source checked
October 6, 2026

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