THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
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BRAND COLLABORATIONS
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Atlético de Madrid announced Red Bull as its official energy drink sponsor through June 2027, with a role in matchday experiences and major events at the Riyadh Air Metropolitano. Related official club pages also document Hyundai's mobility partnership and AlphaTauri's team apparel agreement.
Delvaux created a one-of-a-kind pop-up at The Hyundai Seoul with Belgian artist Kasper Bosmans, including a live performance, an original mural and thirteen individually hand-painted leather creations exclusive to Korea.
The Whitney’s official press page includes a dedicated Hyundai Terrace Commission press section, indicating an ongoing named commission relationship with Hyundai.
Hyundai is activating at Inter Miami CF’s Unified Night by giving fans a special co-branded pin as they exit Nu Stadium.
Hyundai launched a project using an EV bus as a mobile classroom to provide EV and STEM education across 13 schools in East and North Jakarta, reaching approximately 1,300 students and 130 teachers.
Hyundai Motor Group and RISD continued their seventh-year research partnership through the 2026–27 Regeneration Studio, exploring biodesign, biomimicry, physical-AI mobility and future mobility applications.
Hyundai supplied 11 COUNTY EV electric-bus platforms while local bus-body manufacturer Laksana built the bodies for Bali's first electric public-transport pilot. The launch ceremony took place on October 22, 2026.
UEL Unmanned Exploration Laboratory announced a pop-up exhibition at The Hyundai Seoul featuring rover and satellite exhibits and live rover demonstrations.
Delvaux describes a pop-up at The Hyundai Seoul featuring a live performance by Belgian artist Kasper Bosmans and thirteen Korea-exclusive hand-painted leather creations.
The Hyundai Seoul is hosting Miu Miu’s VINYL CLUB pop-up, which includes exclusive items and a Marshall x Miu Miu leather-case earphone product.
Hyundai Motor named Son Heung-min its global brand ambassador for the Next Starts Now campaign ahead of the 2026 FIFA World Cup. Son appears in campaign spots alongside Boston Dynamics’ Atlas robot.
Tate announced that an artist will create the next Hyundai Commission for Tate Modern’s Turbine Hall, scheduled from 13 October 2026 to 11 April 2027.
Hyundai Card and MoMA opened the first MoMA Book Store in Seoul.
Artist Tarek Atoui will create Tate Modern's next Hyundai Commission in the Turbine Hall.
Hyundai participates as an Official Sponsor, with vehicles leading the race and appearing along the route.
The event's current programme includes title, main, official sponsor, supplier, training, transport and green-sponsor relationships with the named partners.
Liberation Space: Fortress/Nest
Atlético de Madrid's official sponsor page lists current main partners, premium partners, official partners and suppliers across kit, airline, finance, technology, media, hospitality and other categories.
The Guardians and Hyundai are running a season-long grand-slam-triggered giveaway for a 2026 Hyundai Kona.
Genesis Magma Racing operates as part of Hyundai Motorsport, combining Genesis's motorsport program with Hyundai Motorsport's engineering expertise.
Hyundai Motor and the Whitney support an annual site-specific installation on the museum's fifth-floor terrace.
Hyundai Card and MoMA support new art, curatorial exchange and linked digital programmes in New York and Seoul.
Hyundai Terrace Commission: Kelly Akashi
Café Kitsuné inside Hyundai Department Store Pangyo.