FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Lidl announced a national partnership between CRIVIT and footballer Olivier Giroud, supported by a 360-degree brand campaign promoting accessible sport, health and wellbeing.
Giro d’Italia Women announced Pinot Grigio Delle Venezie DOC as its Official Wine and highlighted a partnership appearance at Vinitaly.
The official Giro d’Italia Women news page announced a partnership with Pinot Grigio Delle Venezie DOC, which became the race’s Official Wine.
Giro will serve as the official helmet partner of the 2027 Santos Tour Down Under, with exclusive offers and early access to new products at the event’s Bike Expo.
Regina was identified as the sponsor of the Giro d’Italia Women 2026 Maglia Rosa. The same official page also identifies Pinot Grigio Delle Venezie DOC as the event’s Official Wine and Citroën as the Official Car of RCS Sport races.
BBVA renewed its decade-long sponsorship and brand-ambassador partnership with the owners of El Celler de Can Roca for three additional years, with plans for joint projects.
Tanagra Café presents a bespoke mocktail collection crafted in collaboration with internationally known barista Matthias Giroud. The café page places the activation within the L’OCCITANE Café experience at City Walk, Dubai.
Air France × Matthias Giroud
Etihad supports Girona FC and its fan experience.
TURN THE BUZZ INTO A PLAN