THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
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BRAND COLLABORATIONS
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The Venetian and Vibee are partnering on official T-Mobile Zone ticket-and-hotel experience packages for the 2026 Formula 1 Las Vegas weekend.
The Venetian announced a five-year Founding Partner agreement with the Formula 1 Heineken Las Vegas Grand Prix through 2030, including race-week hospitality and activations.
Louis Vuitton and Formula 1 announced a new chapter in their relationship through the official title partnership of the 2026 Monaco Grand Prix.
Formula 1 unveiled a second capsule collection with Los Angeles fashion label NAHMIAS ahead of the United States Grand Prix.
Bellagio Fountain Club is bringing named chefs, restaurants, bars and hospitality companies together for a race-weekend hospitality experience during the 2026 Las Vegas Grand Prix.
Frontieras North America announced a multi-year global partnership with the Cadillac Formula 1 Team, becoming its Official Energy Transformation Partner and bringing energy-technology visibility and activity closer to the track.
Carl Friedrik introduced a limited-edition, Formula 1-inspired travel collection designed in partnership with Atlassian Williams F1 Team.
The LEGO Group and F1 ACADEMY entered a multi-year partnership featuring LEGO Racing on the 2026 grid, a LEGO-designed livery, a co-created LEGO Speed Champions F1 ACADEMY race-car set and podium activations.
The Venetian Resort Las Vegas became a five-year Founding Partner of the Formula 1 Heineken Las Vegas Grand Prix through 2030 and continued its relationship with BWT Alpine Formula One Team as the team’s official home base during race week.
Cadillac Formula 1 Team and Frontieras North America announced a multi-year global partnership making Frontieras the team’s Official Energy Transformation Partner.
Formula 1’s Las Vegas Grand Prix will open the F1 HUB at The Venetian Resort Las Vegas with new and returning merchandise collaborations spanning fashion, jewelry, art, sports and entertainment. The official announcement names Etai LA, Greg Yuna, Off Season, Disney, BAPE®, the Vegas Golden Knights, The Wild Collective and Sanrio’s Hello Kitty® and Friends.
Maui Jim announced the continuation of its partnership with Oracle Red Bull Racing for the 2026 Formula 1 season and introduced two new Ho’okipa Ultra styles inspired by racing.
NAHMIAS and Formula 1 created a new apparel collection blending F1 racing culture with modern streetwear, sold through the F1 Store, NAHMIAS websites and a Miami pop-up.
Nutribullet and McLaren Formula 1 Team created a limited-edition collection of three blenders inspired by McLaren's automotive engineering and performance identity.
Carl Friedrik and Williams Racing launched a co-branded travel collection including a cabin suitcase, backpack and luggage tag for the 2025 Formula 1 season.
Racing Bulls driver Liam Lawson launched a custom LL30 GS Mini Special Edition Taylor Guitar as part of the team’s Garage Sessions music series. The same page documents an Esses Bazaar and Garage Sessions activation at Inn Cahoots during Austin race week.
Gordon Ramsay Restaurants announced a partnership with Formula 1 to deliver a culinary experience in the F1 Garage, described as the paddock's most premium hospitality offering. The post says the 2025 programme covered ten Grands Prix.
Louis Vuitton participates in LVMH’s ten-year global partnership with Formula 1 by crafting bespoke trophy trunks for major Grand Prix circuits and serving as title partner of the 2025 Australian Grand Prix.
Formula 1 Paddock Club joined forces with Soho House and Lewis Hamilton to offer House 44, an exclusive hospitality suite and race-weekend experience with food, drinks, entertainment and Hamilton-related displays.
Brown-Forman’s annual report states that Jack Daniel’s official sponsorship with McLaren Racing’s Formula 1 team entered its third year in fiscal 2025 and describes the Jack’s Garage experience hosted in partnership with McLaren Racing and Universal Music Group for Brands.
El Corte Inglés joined the 2026 Spanish Formula 1 Grand Prix as a Local Event Supporter and received an exclusive role in developing and selling official MADRING merchandise.
Technogym's 2025 annual report says a partnership with Formula 1 was announced, including the opening of a Technogym Corporate Wellness Centre at Formula 1's Biggin Hill site.
McLaren Mastercard Formula 1 Team and the LEGO Group unveiled two co-created LEGO Editions helmets and corresponding real driver helmets for McLaren’s 1000th race at the Monaco Grand Prix. The LEGO sets were stated to be available from June 3, 2026.
Hard Rock International and South Florida Motorsports have a multi-year naming-rights agreement for the Formula 1 Hard Rock Miami Grand Prix. Hard Rock also describes itself as a founding partner of the event.