THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
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Sprite became the Harlem Globetrotters’ North America Presenting Partner and Official Global Partner elsewhere during the organization’s Centennial season. The partnership includes social content, Sprite Squad loyalty activations, influencer collaborations and custom merchandise.
Hape and The Metropolitan Museum of Art launched a collection of interactive toys inspired by 5,000 years of art, connecting museum culture with children's play.
The Metropolitan Opera’s official 2026–27 season announcement says The Met: Live in HD is in partnership with Rolex. It also identifies PBS and the WNET Group in the associated broadcast distribution relationship.
Mercedes-Benz and LeBron James created a near-identical custom Mercedes-Maybach S 680 for collectors, with proceeds from its November auction at Retromobile New York benefiting the LeBron James Family Foundation and its I PROMISE program. The vehicle is scheduled for public display in Manhattan from 9–16 November and at the Javits Center from 19–20 November 2026.
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Oracle Red Bull Racing and Ford announced a joint 2026 Formula 1 season launch in Detroit and introduced the Red Bull Ford Powertrains partnership ahead of Ford’s power-unit debut.
The Met and Nigeria's National Commission for Museums and Monuments announced a landmark agreement for the long-term loan, display and study of three Nigerian masterpieces, building on an active history of collaboration.
The Harlem Globetrotters announced a sports residency at American Dream, including ten days of games and fan engagement, a first live broadcast in more than 40 years, and the launch of the organization's first-ever retail location at the venue.
Tasty Ribbon partnered with Impact Business Development Consulting LLC as its US business-development partner for the New York Metro area. IBDC also managed Tasty Ribbon’s social-media presence and helped build its B2B roadmap.
Azumi announced a multi-year collaboration between Zuma and the Mercedes-AMG PETRONAS F1 Team. Zuma becomes the team’s exclusive and official Lifestyle & Dining Curator, with activations planned at selected Grands Prix, team clubs and co-hosted cultural events.
Ann Gish’s ongoing collaboration with The Metropolitan Museum of Art translates artworks and artifacts into bedding and other home textiles.
The 39th Tokyo International Film Festival lists named sponsors and partner activities for its 2026 edition, including Coca-Cola Japan, Air China, Tokyo Metro and other organizations supporting the festival and its film-culture programming.
IWC’s ongoing official engineering partnership with the Mercedes-AMG PETRONAS Formula One™ Team includes special-edition and official team watches.
Technogym and Metropolitan announced an exclusive partnership focused on connected equipment, AI and personalized digital wellness journeys for premium fitness clubs in Spain and France.
The Detroit Lions will stage a two-day Fan Fest at Odeonsplatz presented by Ford, with games, giveaways, food trucks, photo opportunities and concerts.
Hofbräuhaus will be transformed into a Detroit Lions-themed fan pub and destination during Munich Game week.
A temporary Lions Fan Shop at Marc O'Polo will sell exclusive Lions x Munich merchandise and general Lions merchandise.
Mom's Spaghetti, identified as Eminem's own business, will run a pop-up food truck at the Lions Fan Fest serving pasta and spaghetti sandwiches alongside limited-edition co-branded merchandise.
Vacheron Constantin and The Metropolitan Museum of Art run an ongoing artisan residency programme in which artists work with the Maison’s craftspeople and develop new works informed by the exchange.
Wolford’s 2024 half-year financial report identifies an upcoming brand collaboration with Etro. The collaboration produced an Etro x Wolford collection combining Etro’s design language with Wolford’s bodywear and hosiery expertise.
Y-3 and Mercedes-AMG PETRONAS F1 Team created a collaborative collection, with pieces first unveiled during Y-3’s Fall/Winter 2026 Paris Fashion Week presentation.
Scalamandré’s official history records a partnership with The Metropolitan Museum of Art on a licensed collection of wallcoverings and fabrics inspired by the Museum’s archive.
Shinola partnered with Pewabic to create watches combining Shinola watchmaking with Pewabic’s handcrafted pottery, including Shinola x Pewabic Runwell and Birdy models.
Lele Sadoughi’s official collaborations page identifies a co-created collection with The Metropolitan Museum of Art, an arts-institution partnership producing wearable accessories inspired by works in the museum.
Etro collaborated with Safilo on its first Suhoor in Dubai, hosted at KETURAH Resort, where Etro's Spring Summer eyewear collection was presented in an interactive setup.
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