Mercedes-Benz and LeBron James and LeBron James Family Foundation and Gooding Christie’s and Retromobile New York Mercedes-Benz and LeBron James create custom Maybach for charity auctionCourtesy of Prime acquisition stack
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Mercedes-Benz and LeBron James create custom Maybach for charity auction

Mercedes-Benz and LeBron James created a near-identical custom Mercedes-Maybach S 680 for collectors, with proceeds from its November auction at Retromobile New York benefiting the LeBron James Family Foundation and its I PROMISE program. The vehicle is scheduled for public display in Manhattan from 9–16 November and at the Javits Center from 19–20 November

Official experience page ↗
WhenNovember 9, 2026 to November 22, 2026
WhereNew York CityNew York City, United States
FormatAutomotive collaborationBrand collaboration
Official sourcePrime acquisition stackDirect experience information
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