THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Phoenix Mercury and Phoenix Suns announced a partnership with Oak View Group’s food and beverage division, OVG Hospitality, to redefine the fan experience at games, concerts and live events at their venue.
FamilyMart launched 18 collaboration products with 15 companies across its approximately 16,500 stores for its 45th anniversary.
Stakt is presenting a two-day wellness pop-up at Lawn Club with five classes, a Dear Media live podcast recording, a Stakt Pro Shop, customization by Artishouse, and activations from named wellness and food brands.
Biologique Recherche partnered with Hotel Barrière Le Majestic Cannes to offer individualized treatments at the Diane Barrière Spa.
MIDO's official site identifies Allen Ren as a brand ambassador since 2023 and describes a partnership connected to the Multifort TV Big Date. A separate MIDO publication identifies the Ocean Star Diver 600 as part of the MIDO x Red Bull Cliff Diving partnership.
Janice Wong’s 2026 Mid-Autumn collection includes an exclusive collaboration with Mathilde, whose handcrafted leather pieces were individually hand-painted in Janice Wong’s signature brushstrokes.
Temu says its Brand Guardian Initiative works directly with more than 1,500 brands to protect intellectual property on and off the platform. The source names the collective partner group rather than individual brands.
Cosmoprof Asia’s 2026 Cosmo Onstage programme includes partner-led yoga, facial massage, anti-aging, makeup and creator sessions with named external organizations and individuals.
Buffalo Wild Wings announced its first international franchise agreement for a new fast-casual concept with Galadari Food & Beverage Division, a subsidiary of Galadari Brothers Group. The first location was slated for Dubai, with hundreds of locations planned across the region over the following decade.
The Hong Kong Wine & Dine Festival returns from October 29 to November 1, 2026. Its official programme includes a Tasting Room presenting exclusive culinary experiences, chef collaborations and gastronomic events.
Banco Santander renewed its sponsorship agreement with Real Racing Club after the club’s return to Spain’s top division. The bank continues as the club’s official bank and one of its principal sponsors, with branding across El Sardinero, training facilities, digital channels and team materials.
COYA created an exclusive collection of five handcrafted Tequila Barajas bottles, each individually decorated and signed by female artisans in Mexico. Only 50 bottles were made for sale at selected COYA locations.
Club Pilates partnered with Profile Plan to provide members with individualized virtual health and nutrition coaching, meal-related services and a discounted starter program.
Garuda Indonesia's 2025 annual report records more than 70 Special Prorate Agreements, including 21 codeshare partners and two joint-venture partners, and continued participation in SkyTeam.
Max Mara Japan announced the second chapter of its Ready Coat campaign, part of a three-part campaign featuring actors and public figures Mayu Hotta, Anne Nakamura and Hikari Mori. Each participant wears the Ready Coat and expresses the campaign's “Ready” concept through an individual story.
Tether says Shiga will use its open-source wallet infrastructure to launch self-custodial financial products for individuals, businesses and institutions across Africa and the GCC.
Fendt sponsors a regional NHRA programme recognizing top Super Comp, Super Gas and Super Street racers, with on-site visibility at Division 3 events.
Taco Bell’s Decades #TBTB activation included collaborations with Divine, Camp Snap and Anti Social Social Club, combining a limited-time menu with branded merchandise and cultural experiences tied to 2016 nostalgia.
Missoni presented a watch collection created in collaboration with Timex Group Luxury Division in Lugano.
Nutrien supports multiple school-nutrition and community initiatives in Saskatchewan, including meal programs and the Lanigan School Indoor Farm developed with Horizon School Division.
Gersh states that its Global Branding & Conventions division creates talent-brand partnerships and campaigns, and its official page displays named examples including Chase Infiniti/Audi, Drew Starkey/Cartier, Spike Lee/Timberland, Brendan Hunt/Purina One and Josh Hutcherson/American Express.
Balenciaga’s current official site features a Balenciaga | SEGA collaboration collection with 13 listed products, including Sonic the Hedgehog apparel and accessories. Individual official product pages describe the items as being made in collaboration with Sega.
FC Barcelona introduced a long-term individual licensing model with Legends Global for premium hospitality at Spotify Camp Nou.
Instagram partnered with five creators to design a curated set of AI effects for Stories. The creators joined Instagram team members in New York to develop custom effects reflecting their individual creative styles.
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