THE CHINWAGY BUZZ · FIRST VERIFIED WORD

Max Mara launches Ready Coat campaign with Mayu Hotta, Anne Nakamura and Hikari Mori

Official image for Max Mara launches Ready Coat campaign with Mayu Hotta, Anne Nakamura and Hikari Mori
Official collaboration image · verified from the named source

WHAT CHINWAGY KNOWS

The collaboration
is confirmed.

Max Mara Japan announced the second chapter of its Ready Coat campaign, part of a three-part campaign featuring actors and public figures Mayu Hotta, Anne Nakamura and Hikari Mori. Each participant wears the Ready Coat and expresses the campaign's “Ready” concept through an individual story.

Current status
Official collaboration
Known availability
The published source describes the collaboration; timing details remain under review.
Place
International, Japan
Source checked
September 29, 2026

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