THE CHINWAGY BUZZ · FIRST VERIFIED WORD
Max Mara launches Ready Coat campaign with Mayu Hotta, Anne Nakamura and Hikari Mori

WHAT CHINWAGY KNOWS
The collaboration
is confirmed.
Max Mara Japan announced the second chapter of its Ready Coat campaign, part of a three-part campaign featuring actors and public figures Mayu Hotta, Anne Nakamura and Hikari Mori. Each participant wears the Ready Coat and expresses the campaign's “Ready” concept through an individual story.
- Current status
- Official collaboration
- Known availability
- The published source describes the collaboration; timing details remain under review.
- Place
- International, Japan
- Source checked
- September 29, 2026
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