THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
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BRAND COLLABORATIONS
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Reporting says DeRUCCI’s parent company, Mousse Group, and Spain’s Flex Bedding Group formed a strategic joint venture to jointly operate KLUFT and Aireloom in China; the report also describes KLUFT’s August 29, 2026 China debut at a Shanghai home-furnishing mall.
E.S. Kluft & Company, alongside parent company Flex Bedding Group, entered a joint venture with DeRUCCI International Holdings Ltd. to form Luxurious Sleep (Dongguan) Co., Ltd. The stated purpose was to expand the Kluft and Aireloom luxury mattress brands in China.